Benjamin Moore

Benjamin Moore Paint is sold in Langley through Atlantic Paint. Benjamin Moore exceeds your expectations for superior interior and exterior stains and paints. The company creates its own proprietary Gennex colourants and resins, ensuring consistent quality control and premium application properties. Not to mention the phenomenal colour selection, these products can help you beautify the inside and outside of your home or office. Company History In 1883, Benjamin Moore created a wall coating known as “Calsom Finish.” He manufactured this product with his elder brother, Robert Moore in a tiny building in Brooklyn, New York. The brothers saw profits the first year on their operations and their business grew fast. In New York, 1889, a Corporation was born and the current New Jersey Corporation was created shortly after. During the company’s beginning years, Benjamin Moore created a personal philosophy that transitioned into the business’ first credo. He felt the company should follow “The application of Intelligence to Industry based upon Integrity.” Eventually, the three main words, “Intelligence, Integrity and Industry,” became the core values of the company. Benjamin Moore’s Internal Vision reflects these values known currently as Leadership, Innovation and Performance. This is the philosophy that serves as the founding principle of the company policy. In fact, the “Triangle M” logo of today was designed by L.P. Moore in 1925 and founded on the concept of “Integrity, Intelligence and Industry.” Signifying the “3 I's,” it is still worn proudly on their service pins by Benjamin Moore staff. This principle flows into how the business deals with its customers, suppliers and employees. Benjamin Moore refined his Calsom Finish product in 1892 and created MURESCO, a new item. This all-in-one ceiling and wall finish was revolutionary for its time. It became a popular household name and even a listing in Webster’s Standard Dictionary. Benjamin Moore continued to develop innovative products over the years. SANI-FLAT was a lead-free, flat-finish, decorative product that could handle frequent cleanings. Next, UTILAC came out. This fast-drying enamel became a well-known replacement for dangerous lacquers of the day. In 1897, thanks to the exponential demand and growth for their paint products, Benjamin Moore and Co. expanded. The expansion program was launched to deliver optimal service to expanding clients. Over the following decade, the business created a factory and a subsidiary in Chicago, bought a Cleveland factory and built a New Jersey plant. On September 7, 1906, the Canadian company was born. During the first shareholders’ meeting on September 11, 1906, Benjamin Moore was elected president. Benjamin’s half-brother Fred Moore became Treasurer in 1911. He was the managing director of the Canadian branch and in 1937, became the first Canadian residing president. This occupancy established the foundation for what is currently Benjamin Moore & Co., Limited. The City of Toronto saw the first company established. On January 14, 1907, the plant located on Lloyd Avenue was bought. This became a thriving operation that encouraged the company to open a Montreal warehouse in 1923. Additional warehousing buildings were set up in Winnipeg, Saskatoon, Regina, Halifax and Vancouver in the 1920s. Shipments from Toronto to Vancouver were sent via an all-water route at times through the Panama Canal for a route approximately 8,500 miles! A complete factory was built in Montreal in 1953. By 1962, a third plant was built in Burnaby, BC. This plant relocated in 1991 to Aldergrove. The North American Company revamped manufacturing in 2000. The Aldergrove plant stopped being a manufacturing facility and became the main office and distribution centre for the West. After ninety-four years of running, manufacturing in the Toronto plant was also finished. Conversely, the Montreal location was expanded into an all-latex manufacturing facility. The Burlington, Ontario plant, formerly known as Technical Coatings Co. Limited, was grown to centralize the solvent-based production. Berkshire Hathaway Inc. bought Benjamin Moore & Co. in December 2000. Berkshire Hathaway Inc. owns subsidiaries as a holding company with interests in numerous business activities. The Chairman of Berkshire’s Board of Directors is Warren Buffet. There are more than 275 committed employees at Benjamin Moore & Co. delivering their best services and items to contractors, consumers and independent retailers all over Canada. During these changing economic days, the business remains focussed on its strategy and vision of strengthening and supporting the independent retain channel while protecting, leveraging and enhancing the Benjamin Moore Brand. The company has created many programs such as The Painting & Decorating Services Initiative, The Strategic Training Triad for the Retailer and the Signature Store Program. The company has used the success of these programs to stay progressive and competitive in the paint market. Branding as “The Colour Experts,” this was created by the company’s first spokesperson, Betty Moore in the 1950s. Moor-O-Matic custom colours were born in the 1960s and by 1970, the Moore’s Colour Matching System. Canada has recognized Benjamin Moore as its most trusted paint brand. This recognition came via public opinion polls from Ipsos-Reid Canada (one of North America’s trusted public opinion and independent research firms), and Readers Digest and independent research. Research and Development Continuous scientific testing and ongoing product testing allows Benjamin Moore & Co., Limited to deliver the consistent paint products customers have grown to admire. There are over 100 technicians, chemical engineers, support staff and chemists maintaining strict product standards. This crew also creates new items. There are 10 team-based laboratories operated by technical staff at the eighty-thousand square-foot Technical & Administrative Centre. Every lab is outfitted with the latest technology. These instruments focus on a particular area of expertise. All labs work together to create the Benjamin Moore formulations. The labs work alongside the manufacturing plants and marketing department to meet the variety of demands from DIY, industrial, commercial and professional markets. The Analytic Laboratory relies on state-of-the-art technology and instruments to analyze paint formulations for Benjamin Moore and other The Competitive Evaluations Laboratory has two testing stations dedicated to testing Benjamin Moore’s exterior items and competitive brands. There are more than 20,000 stained or painted exposed test panels monitoring weather extremes for up to fifteen years. These panels undergo analyzing tests to develop new formulations or maintain existing ones. Benjamin Moore also tests competitive products in the lab too to see if they match their claims. The Central Process Lab is responsible for auditing Benjamin Moore’s product quality. This is on top of the daily batch testing for products on the production line of the Benjamin Moore Plant. The Latex Coatings Laboratory and the Solvent Coatings Laboratory is where solvent-based and new latex-based coatings are developed and tested for performance-enhancing capabilities. These products are tested to ensure they meet or exceed tough company regulations, environmental standards and client expectations. The Industrial Maintenance Finishes Laboratory creates special, corrosion fighting coatings offering high-performance in industrial settings, on military tanks, in factories, etc. The Polymer Laboratory is the location of the majority of Benjamin Moore’s research. Here is where the binders utilized in the products are created or improved. Many paint businesses purchase their polymers from exterior sources. Benjamin Moore relies on in-house production to offer quality assurance. Binder formulas can be tailored to meet certain requirements. The Colour Assurance Laboratory creates the factory standards that maintain the consistency of ready-mixed Benjamin Moore colours. These high standards are distributed through all of the paint plants. This lab is responsible for monitoring the chip accuracy on the Benjamin Moore colour cards as well. A handy tool for contractors and homeowners alike. The Colour Technology Laboratory created the first computerized colour-matching system and became the industry standard. This machine is vital for enhancing Benjamin Moore’s colour-matching abilities. Scientists at this lab evaluate and review new technologies and colour matching machines. The Colour Development Laboratory This location holds the colour prescriptions for the paint. It examines formulas to ensure consistency for existing shades and creates new formulas for different colours. The “Test Farm,” or Exterior Testing Facility, is where 25,000 coating samples are studied and evaluated after being exposed to extreme elements. This data is incorporated into the daily research and development. The highly accessible farm is close to where Benjamin Moore paint is formulated and tested in labs. Every staff chemist can utilize the lab as a place for research and development. Chemists are encouraged to visit the facility during the day to check on their coatings and monitor performance. Marketing and sales employees also rely on the far as a vital resource for information on products. The Technical & Administrative Centre is home to the company’s Corporate Engineering, Product Information Centre, Management Information Services, Regulatory Affairs Departments and Information Resource Centre.

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